What's New

Our newest addition is our highlighter sticks and our multi-purpose two-timing blush. Our highlighter sticks are packed with Vitamins C & E which are antioxidant vitamins that help to protect cells from free radical damage. Packed with Aloe which helps to soothe and condition skin.
Lightly stroke sticks down the center of nose, cheeks, chin and forehead. Blend using finger tips, brush or sponge. 

Our Two-timing blush can be used as an eye shadow or a blush. The color is rich and amazing as it highlights your features bringing forth your beauty. The pigment is metallic giving an eye catching glow.




Our products

After years of working with celebs like Peta Murgatroyd (Dancing with the Stars) and Katie Ross Real (Housewives of Potomac ), Marcia Williams has perfected her hero product, the perfect lips is to perform anywhere onset and day-to-day life.
Launched in 2019, the signature lipstick comes in a luxurious improved formula that is smooth lightweight infused with vitamins and essential fatty acids. Embellish Beauty Concepts is proud to use all natural ingredients like  jojoba oil and grapeseed oil. Our lip glosses are packed with vitamin E,  olive oil and coconut oil for extra shine and long lasting color all of our products are 100% vegan cruelty free gluten free and paraben free. 

Our Magnetic lash collection includes 7 styles. A great way to make any eye pop! We have faux synthetic mink options and Siberian 3D mink options. You can get up to 25+ wears when handled with Love. The lashes can be applied along with our magnetic liner and applicator.

Building on the sellout success of their original signature lipstick line, Embellish Beauty Concepts is excited to release a new and improved formula making our lip product even more hydrating and long lasting for everyday wear. You can now learn from Marcia's experience in working on sets like QVC and transform your business from the comfort of your own home with the new Embellish Beauty Concepts APP that is coming soon.  A monthly subscription will provide you with access to the live classes for makeup, skincare, and hair, business coaching sessions with Marcia and the unique ability to market your products to an engaged audience of local makeup lovers.

All our products are 100%
  • Vegan
  • Cruelty-Free
  • Gluten- Free
  • Paraben- Free 

Press coverage
"Embellish Beauty Eye Candy Magnetic Lashes"
Your Make Routine Needs Magnetic Lashes
Cosmopolitan - February 28, 2021
"Bringing her expertise from her time at QVC as a hair and makeup artist, owner Marcia Williams brings quality to her signature line of lip products. Their latest formula is even vegan and cruelty-free."
Check Out These 12 Awesome Black-Owned Businesses in Montgomery County MONTCO.Today MONTCO.Today
Montco Today - March 10, 2022
Shoppers go back to stores
Associated Press
Top Picks for Mother's Day
IPSY - April 09, 2021
The Best Vegan Makeup for Traveling Moms
Forbes - May 09, 2021
Best Beauty Products For Dry Skin
Best Beauty Products For Dry Skin - March 28, 2021
Job or Kids? One in three working moms forced to choose as pandemic enters Year Two.
Philadelphia Inquirer - March 15, 2021
"My grandmother. Even if she didn’t have a full face of makeup, she always had on lipstick."
Mainline Fashionista
Mainline Today - February 01, 2021
"Going gray can be liberating—but neglecting your gray hair’s need for extra TLC is a mistake. Gray hair is the result of diminished melanin in our hair stands as we age, and those colorless tresses can be particularly dry and brittle. As Marcia Williams, CEO of Embellish Beauty Concepts, notes, “There is nothing wrong with embracing your gray, but just letting it come through with no maintenance is not a good idea.” If you’re thinking of transitioning to silver, regular salon visits are essential—and so is a maintenance plan. “Continue to see your stylist, and try treatments that will enhance your hair’s mobility and vibrancy,” Williams advises. “Processes like glosses and lowlights are great for allowing your grays to come in. It looks fresh, and you still look current.” At home, a sulfate-free reparative styling cream like Olapex No. 6 Bond Smoother will eliminate some of the frizz and dryness associated with gray hair. FYI, here are 13 things that happen when you stop coloring your hair."
20 Hairstyle Mistakes That Age Your Face
Reader's Digest - January 12, 2021
"Smooth, kissable lips require diligent prep work. “Creating the perfect pout requires the right daily products, and staying hydrated is key,” says makeup artist Marcia Williams. “Start with a lip scrub nightly to create a hydrated pout throughout the day. Your morning routine should be followed by a lip mask and conditioner.” Try Dr. PAWPAW Scrub & Nourish Duo and Kiehl’s Buttermask for Lips. If you’re a DIY kind of person, check out these homemade remedies for dry and chapped lips."
16 Makeup Secrets of Women Who Always Look Put Together
Reader's Digest
"Women of every color, including all shades of Brown and Black, need to protect their skin from the sun’s harmful rays; unfortunately, many women of color tend to ignore the need for sunscreen due to the awful side effect of gray, tarnished looking skin. “Women shouldn’t have to choose between wearing sunscreen and having bright glowing skin” says Marcia Williams, beauty expert and owner of Embellish beauty. Her solution: mix the two together. “Blending foundation with a lightweight sunscreen will not only combat the dull residue left by sunscreen it can also cut out an added layer of product, which is helpful since too much product can build up and seep into fine lines.” Black Girl Sunscreen that’s made without titanium dioxide and zinc oxide won’t behind the dull gray film. Finding a sunscreen that you are happy to wear on your face can be a challenge but is not impossible."
18 Makeup Rules You Should Know by the Time You’re 40
18 Makeup Rules You Should Know by the Time You’re 40 - October 26, 2020
"For the Vanity: Vegan, cruelty-free, gluten-free and made without parabens, the new formulation for Embellish Beauty lip gloss and liquid lipstick was created by Conshohocken makeup pro Marcia Williams. They’re infused with jojoba oil, sweet almond oil and Vitamin E."
November Must Haves
Mainline Today - November 01, 2020
"Go for it! Grab that power provoking lipstick. Whenever I put on lipstick, I feel beautiful and unstoppable. Always take time out by doing a spa day. This really makes me feel so good. I love positive affirmations. This really elevates my spirit and for that I feel beautiful."
Influencer Marcia Williams Shares Her Top Selfcare, Wellness, and Beauty Tips
Authority Magazine - October 15, 2020
"Lady Bosses I Love: Marcia Williams I met Marcia Williams at a networking event for women last winter. Some of the women who had product-based businesses had set up tables to showcase their inventory and I couldn't help but notice that women were crowded around Marcia's table more than any other in the room. I went over to check out what everyone was looking at and immediately understood why there was a crowd; Marcia makes beautiful makeup in vibrant colors that are flattering for every skin type. As a sucker for a bright lip, I was immediately drawn to her Relentless Liquid Lipstick, which I not only bought on the spot, but also wore for the rest of the day. To this day, every time I put on Marcia's lipstick I get a ton of positive feedback on the color. It is the perfect blend of red and orange, which compliments my skin tone perfectly. I've become a serious fangirl of Marcia's, and can't sing her praises enough. If you need a little pick me up, check out Marcia's website, Embellish Beauty, to take her quiz and find your perfect lip color. You won't regret it! "
Lady Bosses I Love
Lady Bosses I Love - August 05, 2020
"Marcia Williams left a job in the pharmaceutical industry to become the founder and CEO of Embellish Beauty Concepts—a beauty brand that offers vegan, cruelty-free, and paraben-free products. In addition to creating lip products, Williams is dedicated to uniting women through beauty. She believes in "embellishing our differences and strengthening women in their rights to reinvent themselves." She writes that "We stand with our communities of color and support Black businesses and the people behind them." Ten percent of all sales are donated to Black Lives Matter."
45 Black Owned Wellness Businesses
45 Black Owned Wellness Businesses - August 27, 2020
"I highly recommend using Embellish Beauty Lip products. Our staple lipsticks are long wearing formulas that are velvet in texture giving high quality performance and a long lasting effect. Our lipsticks last for hours with no transfer. You may indeed wear it under a mask without the fear of it smearing. Our fatty acids and essential oils create the perfect marriage. Your lips will feel amazing."
The Lipstick Effect
The Lipstick Effect - August 20, 2020
Black Philadelphia - Area Wedding Beauty Pros
Black Philadelphia - Area Wedding Beauty Pros - August 19, 2020
"“I’m not making anywhere close to what I used to make, and my husband is an entrepreneur too. So, it’s been rough for us. I’m just trying to be hopeful,” she said. Amid the pandemic, Williams wants to pass on some of that hope through her products. “These days, even when you might be wearing a mask, it’s like buying fancy lingerie you wear under your clothes. You still want to feel and look beautiful beneath the mask,” she said. “I think for mental health, beauty is still important. I think it’s really critical that we stay in touch with ourselves and really devote some time to self-care.”"
Black Business Owners Beauty Health Wellness
Black Business Owners Beauty Health Wellness - August 06, 2020
"Every single makeup artist on the planet will hold their finger up and say, “Good skincare is the key to great makeup.” That means exfoliating once or twice a week to buff away flakey and crumbly bits and applying an awesome moisturizer before your primer. A lot of people forget to apply eye cream, though, which can help plump fine lines, nix undereye creasing, and make for a smoother makeup application process. If you have oily skin, you can use an oil-free moisturizer. “You want the skin around your eyes to be moist and plump. Eye cream should be applied under your lash line and below your eyebrows right on the lid. Most people apply it to just the area under the lash line and forget their lids,” says Marcia Vanessa Williams, makeup artist and founder of Embellish Beauty. “Eye cream helps with fine lines and creasing, and skipping this step will cause other skin imbalances and make makeup application more of a challenge.”"
Are You Guilty of These Super Common Makeup Mistakes?
Are You Guilty of These Super Common Makeup Mistakes? - August 29, 2020
Marcia Williams
embellishbymarcia@gmail.com, 4842398746
A beauty entrepreneur, celebrity stylist and mother of 3, Marcia Williams knows what women need in order to feel beautiful – just a little embellishment! – whether it’s on their way to work, their wedding day or in front of a national TV audience. A licensed cosmetologist from Gordon Phillips Beauty School, Marcia now proudly looks back on a 5-year stint in the pharmaceutical industry and decades of experience in hair styling and salon management. Already as a young girl, Marcia Williams developed a deep passion for beauty, clearly taking after her grandmother who was a hairdresser. At 27, Marcia decided to follow in her grandmother’s footsteps, quit her job at a renowned pharmaceutical company and took a leap of faith in offering beauty services as a freelancer. Since before social media was a tool to connect with and grow her client base, Marcia has built trusted relationships with women in the Philadelphia and tristate area – mostly through word of mouth and the quality of her products.
Dr. Scott Greenberg, Greenberg Regenerative Medicine Dr. Jennifer Simmons, Real Health MD Laura Burack, MS, RD, CDN Sarah Waxman MSS, LCSW, JFCS Family Life Education Associate Tami Asterino & Rachel Rubin, Rise Gatherings Marcia Williams, Founder & CEO of Embellish Beauty Concepts & online retail therapy with a percentage of sales donated to JFCS Proceeds from this event will benefit JFCS’ mental health programs and services. During COVID-19, JFCS is supporting our community’s mental health telemental health counseling, support groups, weekly phone calls to isolated individuals, and much more. And the Wellness continues after the Fest! Don’t miss Wellness Week, October 16 – 23. Attendees will have access to continued virtual programming on health and wellness resources and speakers.
Embellish Beauty
★ ★ ★ ★ ★
"I was scared of red lipstick. I decided to try “the boss”! My new favorite lipstick. It is smooth and stay on all day. I will be giving as gifts. "
★ ★ ★ ★ ★
"Color is bold and goes on smooth. Long lasting wear that stays on for hours without reapplying! I get compliments everywhere I go! Thank you! Will purchase more products in the future."
★ ★ ★ ★ ★
"I absolutely LOVE this lipstick. Boss really made my new headshots pop and I always get compliments when I wear it. I love the applicator and it stays on all day. I now have 5 Embellish lipsticks and love all of them. BOSS is definitely my go-to color for events or a pop of color. This is a fantastic cool tone red and looks amazing on brunettes. I don't leave home without my #Boss lipstick!"
★ ★ ★ ★ ★
"Couldn’t leave home without #theboss Sharing my love of Embellish Beauty with my travel 🧳 conference colleagues in Mexico 🇲🇽 Gracias Marcia Vanessa Williams! #embellishbeauty — at Playa de Isla Mujeres."
★ ★ ★ ★ ★
"Crush is a great choice for a natural everyday look. The rich formula stays all day and the touch of sparkle gives your look a touch of class. Wear it alone or together with your favorite shade of lipstick. "
★ ★ ★ ★ ★
"Love this color BOSS! its so BOSS! its non drying, stays on, the color is matte and perfect for day or night, it feels comfortable I forget I am wearing lipstick. Embellish Liquid lipstick is also a sexy and versatile color! Don't wait - get it!"
★ ★ ★ ★ ★
"And another one! I love them all and Fine Wine is a great addition! Love love love this lipstick line!!"
★ ★ ★ ★ ★
"Absolutely the best liquid lipstick 💄 that I’ve tried. It’s true to color and long lasting. My photo is not edited or filtered. Bold and beautiful ☔️💜 lips!"
For press inquiries, please contact:
Allison Weiss Brady
Press kit powered by PressKitHero

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00

Shipping Address

Shipping Methods