About Us


About Marcia Williams, CEO & Founder

A beauty entrepreneur, celebrity stylist and mother of 3, Marcia Williams knows what women need in order to feel beautiful – just a little embellishment! – whether it’s on their way to work, their wedding day or in front of a national TV audience. A licensed cosmetologist from Gordon Phillips Beauty School, Marcia now proudly looks back on a 5-year stint in the pharmaceutical industry and decades of experience in hair styling and salon management.

Already as a young girl, Marcia Williams developed a deep passion for beauty, clearly taking after her grandmother who was a hairdresser. At 27, Marcia decided to follow in her grandmother’s footsteps, quit her job at a renowned pharmaceutical company and took a leap of faith in offering beauty services as a freelancer. Since before social media was a tool to connect with and grow her client base, Marcia has built trusted relationships with women in the Philadelphia and tristate area – mostly through word of mouth and the quality of her products.

After getting married and giving birth to her daughter in 2010, Marcia launched her own cosmetic line featuring lipstick products formulated for women on-the-go, brides and busy entrepreneurs. Most recently, Marcia is excited to help other female entrepreneurs gain inspiration and footing in the beauty business through her newly designed Embellish Beauty Concepts app

About Embellish Beauty Concepts

Embellish Beauty Concepts by Marcia Williams was launched as an on-location service in 2010 to create a space for women on the go to experience makeup & beauty in a new transformative way. With the introduction of new products in 2019, Embellish Beauty Concepts now offers a line of signature lipsticks and lip glosses. In 2020, Marcia added a new focus of educating & empowering makeup lovers & entrepreneurs by providing a platform for beauty businesses on the Embellish Beauty Concepts app.

About Our Products

After years of working with celebs like Kevin O'leary and Peta Murgatroyd, The Property Brothers, Katie Rost from the real housewives of Potomac.  Marcia Williams has perfected her hero product, the perfect lipstick, to perform anywhere – on set and in day-to-day life. Launched in 2019, the Signature lipstick line comes in a luxurious, improved formula that is smooth, lightweight and infused with vitamins and essential fatty acids.

Embellish Beauty Concepts is proud to use natural ingredients, jojoba oil, Sweet almond oil and Vitamin E. Our lip glosses are packed with Vitamin E, olive oil and coconut oil for extra shine and long-lasting color.

 All our products are 100%: 

  • vegan,
  • cruelty-free,
  • gluten-free and
  • paraben-free

...to keep your pout hydrated!

Our Mission & Values

Changing your lip color is like putting on war paint. It’s a personal statement to your creativity and confidence. From the moment women touched up their lipsticks to march for the right to vote to the bold female entrepreneurs conquering the beauty industry today - a bold lip has never failed to impress.

At Embellish Beauty Concepts, we believe that beauty has the power to unite us. We believe in embellishing our differences and strengthening women in their rights to reinvent themselves. We stand with our communities of color and support black businesses and the people behind them. 

 

 


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